After noticing single women struggle to find straight men, Tommy Flaim founded a cornhole league for people to meet in person.
Determined to find enough men to sell out his cornhole league for singles, Flaim decided to take an extreme, and somewhat comical, measure. He put out a bounty for straight single guys.
The offer? Fifty dollars to any person who would refer their straight single friends to sign up for the New York City edition of the event, which drew over 100 participants.
It’s a marketing strategy that Flaim has successfully used since he started the event in Chicago in November. His league, Silly Sports, has been such a success that it has sold out events in 20 cities.
“We’ve noticed the girls are going to show up regardless, like they’re willing to try anything,” said Flaim. “And the guys are the ones we have to be very sensitive and calculated about in regards to how you attract them, how you recruit them, how you make them feel comfortable.”
Read more at the link in ...