On this episode of The HIT Show, Antoine McClain breaks down how athletes can maximize revenue beyond NIL deals—even if they aren’t the star quarterback. From leveraging unique passions to building a social media presence, there’s opportunity for every athlete to create their own market. Listen now to Crafting Well-Rounded Athletes 👉 link is in bio and on the story. #TheHITShow #NIL #AthleteBranding #CollegeAthletes #SportsBusiness