When I started college at nazuniversity, I was a trumpet-playing music major. 🎺 My world was rehearsals, performances, and perfecting my craft. A career in music seemed like the obvious path… Then, everything changed. Facebook, Twitter, and YouTube were exploding. Most saw social media as entertainment—I saw patterns, behaviors, and opportunities. ❓ Why do some videos blow up while others flop? ❓ Why are some creators growing massive audiences while others struggle? ❓ And why wasn’t anyone measuring this? I wasn’t a business major. I wasn’t a coder. But I was curious—and I followed that curiosity. 🚀 I built the first enterprise Snapchat & Instagram Stories analytics. 🚀 Created the first long-form branded Snapchat series with Marriott Rewards. 🚀 Developed TikTok analytics before brands even realized they needed them. That mindset took me from a music major to launching analytics tools used by the world’s biggest media companies, sports teams, and brands. There was no playbook—...