Rebel with a cause. 💪⁣ •⁣ Today, Rebel Girls (RG) — an empowerment brand geared toward young girls — expanded on its existing partnership with Athletes Unlimited Softball League (AUSL), the pro women’s softball league beginning in June. 🔥⁣ •⁣ RG hopes to connect tweens with the game by developing and distributing softball content through its new Rebel Girls Sport vertical. Their deepened focus on volleyball and softball through its respective partnerships with LOVB and AUSL highlights how youth-centric brands are looking to bridge the pipeline between these popular youth sports and their new pro arms. Dare to be different. 🤝⁣ •⁣ RG will develop a new digital series showcasing AUSL highlights and athletes, which will be hosted by two young girls — similar to its existing LOVB show, which heavily impacted the brand’s engagement. 🤩⁣ •⁣ Since the LOVB series’ debut in 2025, RG’s YouTube sports content has garnered 5x longer average watch time than non-sport content so far this year.AUS...