Even though soelden.official is the “official” start of the race season in a couple weeks, to me the atomicski media day always feels like the kickoff of the season and we really missed that last year. It was great to be able to join some of the #redster family at Atomic again this year for the launch of Revoshock technology! (Not too terrible seeing this guy again as well…🙈😉☺️ akilde) #weareskiing