Exposing Playboi Carti’s Genius Marketing Strategy | How He Took Over the Industry
Playboi Carti isn’t just a rapper—he’s a marketing mastermind. His latest album, I AM Music, proves that he understands branding, hype, and fan engagement better than most artists in the game. From scarcity tactics to viral moments with streamers, Carti created one of the most anticipated album rollouts of all time.
In this video, we break down:
✅ How Carti built an untouchable brand
✅ Why his scarcity marketing strategy made fans obsessed
✅ How he leveraged streaming culture & influencers for max hype
✅ Why his merch strategy mirrors Supreme & high-end streetwear
✅ How he’s making money beyond just music
If you’re an artist, content creator, or entrepreneur, take notes—because Carti is dropping a blueprint for success.
by Kenneth Borders | @Nuirdek @hitstickkb
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