London Lions stars feature in the official launch video for the new ldn_sport campaign. The groundbreaking initiative from charity London Sport aims to transform ‘No Ball Games’ signs into vibrant basketball hoops to encourage children to exercise.
Team Captain Ovie Soko, a champion for youth empowerment, says, “This initiative is exactly what London’s young people need. It’s about more than basketball – it’s about the opportunity to be active and be part of something bigger.”
Lenz Balan, President of the London Lions, added, “Basketball has the power to change lives, and we’re proud to support an initiative that gives more young people the opportunity to play.”
#YesToBallGames #LondonLions #WeAreLondon #LondonSport