Fanatics sold $40M worth of merch and trading cards during the MLB Tokyo Series, making it the company's best-selling special event ever βΎπ
The Murakami Collection was the biggest driver, selling out on the Fanatics App in less than an hour, with most items gone in 15 minutes.
More than 200,000 fans shopped at Fanatics-operated MLB stores in Tokyo, and the Tokyo Dome store had 140 registers to handle demand.