Game-changing innovation alert! 🏉👟⁣ •⁣ IDA Sports and Guinness have teamed up to launch the Never Settle boot — the first-ever soft-ground boot specifically designed for female athletes. 💪⁣ •⁣ Engineered for the unique female foot, these boots will hit the pitch at the 2025 Guinness Women’s Six Nations, offering enhanced performance, comfort, and traction for elite women players. 🔥⁣ •⁣ With insights from top athletes like Megan Jones and Edel McMahon, this collaboration is set to break down barriers and bring inclusivity to the forefront of rugby. 💪⁣ •⁣ The Never Settle boot is more than just footwear — it’s a step towards leveling the playing field for women in sports. 🙌 #thegist⁣ •⁣ #womenssports #sportsbiz #rugby #womenssixnations #idasports #guiness #womensrugby #rugbyboot #womeninsports