There is power in navigating life’s day-to-day, especially for commuters. A strive for ultimate practicality and ease of navigation, and a sense of achievement in conquering the day that can be further affirmed by the right apparel and equipment. “Commute” is a solution-oriented story for on-the-go individuals, featuring a mix of AlphaTauri garments ideal for easy movement, storage, and unpredictable weather.
For this campaign, AlphaTauri partners with leading e-bike manufacturer Desiknio, along with Lisa Migliorini and Smithley Ville - both influential figures in the active scene- to bring functionality to iconic NYC locations.
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ABOUT ALPHATAURI
AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with ...
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