Driven by______, the AlphaTauri Spring Summer 2024 Collection. Our inspiration for the new #SS24 Collection comes from the world of sports, where motion and energy reign supreme. Inspiring younger generations has always been our athletes' driving force. Pushing themselves beyond the limits, and finding in AlphaTauri the perfect style companion on the road to success. Stay focused, stay dedicated, and look effortlessly stylish while conquering your goals. What's your driving force? Share your journey. 👇 Explore our #SS24 Collection with the cross-country world champion #EvieRichards, the British kitesurfer #TomBridge, and the star in the ultrarunning world #TomEvans. Discover more at: alphatauri.com #AlphaTauri #AlphaTauriFashion #FitsBodyAndMind #FashionByRedBull #AlphaTauriSS24 #SS24 #SS24Collection #AlphaTauriLaunch ABOUT ALPHATAURI AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with hig...