Driven by______, the AlphaTauri Spring Summer 2024 Collection is out now! Between the established and the innovative – the present and future. Our new Spring/Summer 2024 Collection embodies Red Bull and AlphaTauri's dynamic culture and synergy, driven by a constant push for evolution while maintaining a strong connection to premium design and fashion research. The latest Spring-Summer 2024 Collection blends the best of the established and the innovative, the present and future. With a futuristic twist, we mix organic shapes with architectural lines, graphic elements with functional items, and classical silhouettes with modern technology. Our inspiration comes from the world of sports, where motion and energy reign supreme. We are proud to have collaborated with some of the world's most esteemed athletes, including the cross-country world champion Evie Richards, the British kitesurfer Tom Bridge, and the star in the ultrarunning world Tom Evans, for this season's collection launch. ...