From Whitney to Madonna to Ariana, pop music is built on iconic voices. But how are they captured into a powerful, enduring song? Enter the vocal producer. Cameron Gower Poole, a vocal producer based in London who has worked with dualipa, Caroline Polachek, and raye , describes his job as a mixture of engineer, spiritual mind reader, and life coach, one who can see the vision of what a song needs to sound like and has the technical chops to get it there. Like a sculpture chiseling a chunk of marble, he’s coaxing out that intangible something that makes a song a hit. “The emotional core of [pop] records is this vocal,” he says. Hit the link in bio for an inside look into the overlooked profession building the emotional core of a pop song. 📸 Mauricio Santana/Getty Images, Ole Hagen/Redferns/Getty Images, Aidan Zamiri, Zackery Michael, Flora Scott #DuaLipa #Raye #CarolinePolachek