When you see it, you know it’s laEyeworks. Since 1981, the brand’s portrait campaign shot by photographer GregGormanPhoto forever immortalized the designs of Gai Gherardi, who passed away Sunday, through her community and friends of mega-bright stars and relationship with the avant-garde. Legends posed for the CFDA member in the ads that changed optical history, celebrating fame, beauty, gender, and attraction—all seen through great glasses, natch. And, of course, the campaign’s signature tagline will ring true throughout eternity: “A face is like a work of art. It deserves a great frame.” Head to link in bio for more. Photo Credit: l.a.Eyeworks campaigns shot by Greg Gorman #RuPaul #AndyWarhol #GraceJones #EltonJohn #ChakaKhan #LennyKravitz #DrewBarrymore #Iman