If you've been around the digital marketing world for a while, you may have heard of people using UTMs to track their marketing even more closely. Have you wondered what UTMs actually are, and what kinds of things they can tell you? In today's video, we're diving in to show you how UTMs can give you the info you need to make smart marketing decisions! #googleanalytics #utmtracking #utmparameters How to Find 5 Key Metrics in Your Google Analytics Account - youtube.com/watch?v=hj3rlTdrhjo&t // FREE RESOURCES Want to know which questions you should be asking your data? Grab the free guide to figure where to start: karipoppleton.com/5questions // WORK WITH KARI Ready to get clear on your business' most important numbers? I can help: karipoppleton.com/services // COME SAY HI! Instagram: instagram.com/karipoppleton // CONTACT: Questions, comments, or business inquiries? Please email me at kari@karipoppleton.com