Simon Beck masterfully etched The House of Creed’s logo into the untouched snow, offering a fresh layer of artistic expression that celebrates both nature and art.   Renowned for his innovative land art carved into pristine snow using his own footprints, the cartographer-turned-artist, Simon Beck brings his visionary craft to China. Here, he translates the exhilarating alpine-inspired essence of Silver Mountain Water into a trail-blazing work of art, inviting fragrance to be experienced in an entirely new way.   Artist: Simon Beck simonbeck_snowart Creative/visual director & photographer: Kin Coedel Chan kinbykin Director: Alice Wu alice_wwu_ Executive Producer: Di Yang ddddd_yang Producer: Carrie Zhang carrie_isfine DOP: Guang Xiang Chen guangxiang_chance Artist Curation & Production: Red Ant red_ant_asia   #TheHouseofCreed #SimonBeck #TheHouseofCreedxSimonBeck