If there was one thing I could share with a coffee roaster, it’s this… 1. Transparency is a requirement. Not just about your coffee, but about the supply chain, the role consumers play, and the impact that is happening at the farm level. 2. Educate, educate, educate. I’m still a newbie when it comes to understanding green coffee. Chances are — your customers are too. Try to inform any chance you get. Something that’s a “no brainer” to you could completely change someone else’s worldview. What do you think about this form of education + content creation? 🤔 I always want to find new ways to create and this is one that really inspired me, especially since everyone working in the coffee industry has a unique perspective. This would allow me to highlight MORE voice (anonymously, even) while bringing you deeper into the world of coffee with me. I’m still learning so much, and I hope you’ll come with me ☺️🫶🏽 . . #coffee #coffeeshop #roastery #espresso #blackcoffee