“Cowboy may be a caricature, but the name really means pride, bravery, fearlessness, dedication, hard work. If you believe in these values, you’re a cowboy whether you know it or not.” @PBR's latest spot by #TeamEGM recasts what defines a cowboy. t.co/O965I7fcW8 @adweek t.co/n5GBWL6HyX