One of the reasons I love meeting beauty heroes—aka the incredible founders shaping the industry—is getting to hear their thought processes and the ‘why’ behind their brands. When I first discovered @Charlotte Tilbury brand back in the day, what instantly intrigued me was how she packaged her looks. She wasn’t just selling products—she was selling an entire vision, making beauty more accessible in a way that felt so fresh at the time. Hearing her explain the why behind it all was so telling in the best way. The entire YouTube of this interaction is now live. Check it out beauty queens ♥️ #charlottetilbury #charlottetilburymakeup #beautytok #beautyindustry #thelipsticklesbians