One of the most important lessons I've learned in business in 2024 is you have to stand firm on the value you bring to your customers/clients. The price is the price and it's not that they can't afford it or don't have the money they just don't see your value. And that's ok not everyone is meant to be your client/customer and you shouldn't lower your value just because you want to close the deal. I've learned this year that less is more and quality > quantity. Stop chasing waterfalls! If you have an outstanding invoice, link to any of my products today is the last day of negotiations and discounts. You have until the ball drops at midnight because todays price won't be tomorrows price. Happy New Year #mgthemortgageguy #respectfully