Want to boost your engagement on Instagram? Reels — often touted as the best route to success on the platform — might not be the answer. 🤓 We analyzed both the reach and engagement of more than 4 million Instagram posts sent via Buffer between 2022 and 2024 and the results were pretty clear cut: 🎥 Reels are phenomenal for reach but 🎠 Carousels are the best for engagement itsmekirsti unpacks some of our findings from this fascinating analysis. Head over to the link in our bio to see the full study (and all those graphs!). #InstagramGrowth #InstagramTips #InstagramReach #InstagramAdvice