Yes, Instagram Reels trend to get more reach — but not engagement. 👨‍🔬 A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years. Here are some key findings. On average: 🎥 Instagram Reels get 36% more reach than carousels ⏯️ Instagram Reels get 125% more reach than single-photo posts 🎠 Instagram Carousels get 12% more engagement than Instagram Reels 🖼️ Instagram Carousels get 114% more engagement than Instagram single-image posts What does this all mean for your content strategy? It's not quite as simple as "exclusively post reels/carousels until the end of time." Check out some recommendations (and more fascinating numbers) at the link in our bio. ✨ #InstagramGrowth #InstagramEngagement #InstagramReach #InstagramTips #IGTips