Your thumbnail could be the difference between someone clicking on your video or scrolling past it, and according to YouTube, 90% of the best-performing videos have custom thumbnails. Content creator and Buffer’s Senior Product Designer, Alicja Suska, is here with her tips for creating the most eye-catching YouTube thumbnail. 🪄 Learn more about making YouTube thumbnails that turn scrollers into viewers on our blog (link in bio) Have you cracked the code to your own thumbnails? We’d love to hear from you! #youtube #youtubetips #contentcreator #contentcreatortips #videotips #videothumbnails #youtubestrategy #youtubemarketing