Although an ambitious undertaking, NESCAFE Plan has some challenges. One thing is that in many coffee-producing countries, coffee trees are at a very advanced average age and therefore much less productive. Some are also susceptible to diseases🌡.Where the issue is low tree density, planting more trees is a priority☑. In the event of crop diseases, high yield plantlets with superior field performance and resistibility to diseases are introduced 🌿. #GrownRespectfully