Nescafé through the years⏲: more than three quarters of Nescafé’s worldwide production was consumed in Switzerland, the UK and the US during the Second World War. Its shelf life – longer than fresh coffee – helped its popularity to grow and sales volumes doubled😳 The bulk of Nescafé’s production was provided as supplies to US troops. Two production factories were set up in the US by 1943 to keep up with demand💪 #ItAllStartsWithNescafe