We are hosting our first-ever pop-up space at 21 Spring St. in NYC's vibrant and exciting Nolita. The brand new BF camera – featuring a radically simple yet elegant design – will be available for visitors to explore in person. Discover a refined photography experience for everyday creativity, and enjoy Sigma's fresh, new look, inspired by our premium product lineup and "Made in Aizu, Japan" craftsmanship. Opening day is this Friday, March 7 at 10:00 AM EST. Click the link in our bio to register for FREE tickets. #Sigma #SigmaBF #NYC #MadeinAizuJapan #ShotonBF