Matcha demand is skyrocketing — and Japan is struggling to keep up.⁠ ⁠ Despite record-breaking production, global thirst for matcha is so high that some Kyoto tea houses have begun limiting customer purchases. 📉⁠ ⁠ Why?⁠ ✔️ Social media trends (we're looking at you, TikTok 👀)⁠ ✔️ 37M+ tourists visiting Japan—many stocking up on matcha like souvenirs⁠ ✔️ More people switching coffee for green tea⁠ ⁠ With matcha supplies tight, hojicha (a roasted green tea with less caffeine) is quietly rising as an alternative.⁠ ⁠ 💬 Would you pay more for high-quality matcha or are you open to trying hojicha? Drop your thoughts below! 👇⁠ ⁠ 🤳Click our Link in Bio to sign up for our newsletter.⁠ ⁠⁠ 📰Follow us for the latest Asian News NextShark⁠ ⁠ ⁠ #matcha #matchalatte #greentea #hojicha #japanesetea #nextshark