🔊🎵 The volume of music in your business matters! It shouldn't be so quiet that the space feels awkward, but it should not be so loud that customers have a difficult time having a conversation 🗣️You should also adjust your volume based on your preferred ambiance and customer demographics.
A study by The Journal of Applied Psychology revealed that the volume and type of music can greatly influence shopping behavior. Their study found that:
🔊 Loud tunes = Faster exits, but lower sales! 📉
🎵 Soft melodies = Longer stay, but higher sales! 📈
The study also found that shoppers often don't even notice the music that influences their buying habits. 🤯
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