Giving the stars of this year's #PuppyBowl a pregame “makeover” with our e.l.f. holy grails! Which pup is paw-sitively slaying their new look? 🤔 We're proud to announce that e.l.f. is partnering with animalplanet for Puppy Bowl XXI. 🐾 Get ready for the cutest sporting event of the year! 😍 Catch our #eyeslipsfacefandom commercial in this year's #PuppyBowl. 👀 Tune in on Animal Planet TODAY at 2 PM ET | 11 AM PT. 👏 Don’t e.l.f.ing worry – real makeup was not used on these pups. These images have been altered. 🐶 e.l.f. is proud to be vegan and cruelty free! #elfcosmetics #animalplanet #crueltyfree #vegan