Last night, I spoke to the PRSSA LSU Chapter as part of their PR in Sports series. It was a full-circle moment to stand in front of students passionate about sports and storytelling, just like I was 15 years ago when I started my journey in college athletics. Over the course of my career as a PR director in college athletics, I’ve lived the highs and lows, the buzzer beaters and the late-night deadlines. Along the way, I’ve learned a lot—but I’ve boiled it down to five key lessons that I shared with the group last night: 1️⃣ Every day is a job interview. Whether you’re in the press box, on a Zoom call, or just walking the halls—how you show up always matters. 2️⃣ Learn to be comfortable in the unknown. Sports move fast. Plans change. Flexibility isn’t a nice-to-have—it isn’t a must. 3️⃣ Be courteous, not judgmental. Asking good questions and seeking to understand will take you far. (Thanks, Ted Lasso!) 4️⃣ Take responsibility. Own your wins and your mistakes. Integrity builds tru...