We worked with adidas Golf on a product launch event at Cabot Citrus Farms. Industry professionals and some of the biggest influencers in golf were invited to test the brand-new adizero ZG in real conditions while engaging with the brand on a deeper level at a world-class golf destination. The multi-day launch event featured several key touchpoints, including an adidas-branded gifting suite, immersive on-course moments to elevate the product and the experience, and a night golf event showcasing the adidas Codechaos.