Danger Jones artists = @alexisthurston and @tialambourn_hair. A lot of stylists are struggling right now, so we lowered the price of our powder lightener from $30 to $23 (and the corresponding developers by $2) in North America. We didn’t change the formula. It’s the only lightener that has 9+ levels of lift, lifts fast, has a bonder to protect the hair, seaweed to protect the scalp, and is now only $23. This is not some kind of short-term promotion either. Our Powder Lightener and our Gloss Toners with Bonder are available at @cosmoprofbeauty , @armstrongmccallofficial , and @modernbeautysupplies in North America and also in 38 other countries.