There are a lot of stylists and salon owners who are struggling financially right now. In this video, Founder and CEO @davidthurstonofficial talks about one of the steps Danger Jones is taking throughout North America to help artists in our community. Effective immediately, we’re reducing the price of our premium powder lightener from around $30 to $23 USD, and we’re reducing the corresponding developers by $2 USD. This isn’t a short term promotion. This is a longer term solution to a serious issue and this price reduction will last, at the very least, throughout 2025. This is not a formula change... it’s the exact same premium products. It’s the only lightener that has 9+ levels of lift, a bonder inside to protect the hair, and seaweed inside to protect the scalp. Watch the 2 minute video for more details. Our mission is to make a massive positive impact on the beauty industry and to enrich artists lives, and this is just one of the ways we’re doing that. Cheers to a year ...