A legacy in cashmere, in search for ultimate excellence. From the 1960s when Franco Loro Piana began producing cashmere garments to today, the House’s cashmere is steeped in heritage, an unwavering dedication to quality, and close relationships with herders from Inner Mongolia. The precious raw material has come to encapsulate the House’s mastery in fibres – testifying to the beauty of the precious animals as well as the efforts and commitment of local herders. Over the years, Loro Piana has reaffirmed its quest for excellence through special projects, most notably the Cashmere of the Year Award. Encouraging farmers to elevate the quality of their fibres to unfathomable finesse, this special initiative unveils the Maison’s holistic approach to refinement while placing every person in the production process en par, part of a unique chain of hands. #LoroPiana #LoroPianaSavoirFaire