Presenting the Cashmere of the Year Award 2025.⁣ ⁣ For the 9th and 10th editions of the Cashmere of the Year Award, Loro Piana celebrates the accomplishments of dedicated Cashmere herders for the years 2023 and 2024, unveiling a new world record for 2024. Awarded with the first prize, Mr. Lǐ Zhànqiáng and Mrs. Yuè Fang presented an incredibly thin fibre with a finesse of a mere 12.8 microns for 2024 – a significant refinement as compared to the previous year. The award ceremony coincided with the opening of the House’s first-ever exhibition and was held in Shanghai at the Museum of Art Pudong on 20th March, continuing the Maison’s incessant quest to protect the heritage of Cashmere in China. ⁣ ⁣ #LoroPiana⁣ #LoroPianaSavoirFaire