#MarchMadness isn't just a tournament—it's a launchpad 🏀 Every year, breakout performances lead to surging interest in players, and thanks to NIL, student-athletes are now able to capitalize on these moments like never before. Data from sidearmsports reveals the most-searched players in March Madness, showcasing the impact of their performances on and off the court. For more info, click the link in the bio!