rob49up's new single “WTHELLY” brings to mind the lethal and discontinued Panera Bread Charged Lemonade, amped up to the brink of gibberish. As is typical for a Rob49 song, our young star is sweeping women off their feet by splurging and reminding them their boyfriends are bums.
Unlike his star-making turn on Travis Scott’s “TOPIA TWINS,” he actually does rhyme his bars here, though the track’s titular repetition seems perfectly honed to needle oldheads. What the Helly Berry? What the Helly Burton? What the HellyBron James? Then again, that’s probably a big part of why this song has been going ultraviral — it’s too insistent to leave anything other than an indelible mark.
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📸 Garrett Bruce
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