Rogers lock in MASSIVE $11B broadcast deal. 🚨⁣ •⁣ The NHL and Rogers Communications have agreed to a 12-year, $11 billion media rights deal, securing national broadcast rights across TV, digital, and streaming platforms through the 2037-38 season. 🏒📺⁣ •⁣ This extension more than doubles the previous 12-year, $5.2B agreement and ensures fewer blackouts, more nationally televised games, and expanded coverage in all languages. 👀⁣ •⁣ Viewership has surged by 50% since 2013, proving the ever-growing demand for live hockey. 📈🔥⁣ •⁣ Commissioner Gary Bettman emphasized that negotiations were smooth, stating: “We wanted to be together, and that’s how it came together as quickly as it did.” 👏⁣ •⁣ Meanwhile, Rogers CEO Tony Staffieri highlighted the continued rise in sports media value, with revenue from their NHL deal more than doubling in the last decade. 💪⁣ •⁣ With the NHL’s U.S. rights deal increasing by 213% from 2011 to 2021, this Canadian deal follows the trend of skyrocketing broa...