You’ve likely heard the term programmatic advertising—but do you know how it actually works? In our new four-part video series, Kenny and Erin from Ridge Media explain the fundamentals of programmatic and how it fits into a modern marketing strategy. Stay tuned each week as we explore audience targeting, placements, and creative assets. . . #ProgrammaticAdvertising #DigitalMarketing #MediaBuying #MarketingStrategy #RidgeMedia