While exploring La Rinascente in Milan, we found @Isamaya Beauty! This brand stands out to me for her eccentric packaging—we actually spotted her in @sephora a few weeks ago but didn’t get to see the full collection. So it was a fun treat to take in the full range of mini artworks that are her products. Do you think Ismaya or any other brand could thrive on collection launches only? Tell us your thoughts beauty queens! I’m so curious 💭 #IsamayaBeauty #BeautyInMilan #MakeupArt #BeautyTok #thelipsticklesbians