Sigma is hosting a new pop-up space in Milan, Italy during Milan Design Week. This exhibition will showcase Sigma's latest mirrorless camera, the Sigma BF, alongside a selection of over 70 Sigma products including cameras, lenses, and accessories. Discover a refined photography experience for everyday creativity, and enjoy Sigma's fresh, new look, inspired by our premium product lineup and "Made in Aizu, Japan" craftsmanship.⁠ ⁠ The exhibition runs through April 13 at Via Palermo 5, 20121, Milan. For more information, go to: bit.ly/sigma-popup-milan ⁠ #Sigma #SigmaBF #MadeinAizuJapan #ShotonBF