MORE ABBY. Every year, tourism week is highlighted by destinations and businesses across the country and this year it is from April 7th-11th. It is a time to reflect on our values as a nation, including resilience, peace, tolerance and inclusivity. A theme is chosen each year — this year it is Canada: Powered by Tourism! 💪 Tourism is powerful. It: -drives economic growth with over 16,000 tourism businesses in BC alone -fuels consistent employment growth -supports diverse and well-paying careers from international salespeople and outdoor guides to helicopter pilots and ski intructors -improves our quality of life with experiences from events and festivals to wine tours and museums -helps to preserve, share and celebrate our culture and heritage -remove barriers creating a sense of world citizenship! Raise a glass with us and let’s celebrate! 🥂 . . . #BCTourismCounts #TourismWeekCanada2025 #exploreabbotsford #explorebc