Awkward pharmacy runs? Not anymore. 👀 Unichem and Life Pharmacy teamed up with ubereats to save Kiwis from those blush-worthy moments, delivering everything from laxatives to anti-gas pills straight to your door. Enter Awkboards: highly indiscreet digital billboards by fcbnewzealand that flash real-time purchases of ‘awkward’ pharmacy products. Powered by Lumo’s digital out-of-home network, they pop up every time an order is picked up. The result? A whole lot of discreet deliveries - and an 82% sales surge. Check out the full campaign via the link in our bio! #Awkboards #FCBAotearoa