Chew on this! We’re delighted to share fcbldn has been named the lead agency for creative and strategic responsibilities for a portfolio of perfettivanmelle_’s iconic gum brands. Alongside our interpublicipg agency partners, FCB London will spearhead creative initiatives for some of PVM’s most beloved brands including Trident, Stimson, Hollywood, Dentyne, V6, Bubbilicious, and Bubbaloo. Head to the link in our bio to unwrap more of the details in campaignmagazine UK. And a big shout-out to our teams at fcbchi and fcb_mex for their help securing this minty-fresh partnership! #NewBusiness #CreativeAdvertising #Advertising