đź’ Introducing AdVocab!
Years in the making, fcbldn has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work.
Launched in partnership with d_and_ad’s New Talent programs Shift and New Blood, AdVocab is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language barrier young people often face when starting out.
Concepted and created by FCB LDNers, Art Director Amy Bland and Copywriter Sacha Burke, with illustrations and design by Dante Attuoni, the site includes commonly used industry words and phrases, alongside definitions and brought to life with illustrations.
AdVocab also has an open design toolkit so users can submit any new word they’ve been confused by in the past, and design their own illustrations to then share on social and ultimately, help grow the list of definitions.
➡️ Click the link in our bio to find out more!
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