🏍️ Experienced bikers often feel they’ve seen it all and know the risks of motorcycling, so to reduce the number of fatalities and serious injuries on England’s roads, nationalhways had to become a part of their world. To capture the imagination of bikers, and side-step riders’ cynicism, FCB London developed a bespoke and fully functional motorcycle, incorporating medical grade titanium body parts that are normally used to piece together riders after an accident. Manufactured by Old Empire, the bike appeals to bikers’ love of beautiful, unique motorbike design and triggers a live conversation about the chromium-plated parts that headline the bike. The bespoke bike will tour multiple large-scale events such as the London Motorcycle Show and Bristol Classic Motorcycle Show, accompanied by a team of experienced and respected bikers who all have the very same components in their own bodies, after dangerous collisions. #NationalHighways #BikerTek #RoadSafety