As we continue our celebration of #WomensHistoryMonth, we’re throwing it back to the 2023 BRIT Awards. When the ALL MALE nominations for the ‘Best Artist’ category were revealed, budweiser and fcbnewyork responded by creating a platform for diverse talent – literally. On the eve of the ceremony, the team transformed one of the AB InBev billboards in London into a physical stage, giving up-and-coming female and non-binary artists the opportunity to perform in front of hundreds of fans, producers, recruiters, and music industry legends, and live streamed globally. The campaign, “The Billboard is Yours to Take,” became the most engaging billboard in AB InBev’s history, achieving over 350M social impressions and even landing Hackney-born singer-songwriter, Mychelle, a professional demo deal with Kobalt. #InspireInclusion #FCBWomensHistoryMonth