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A research study claims that India has the highest enrollment of Women in STEM, but the least conversion of them into the Indian workforce. vivo_india is dismantling this statistic with “The Seat – Celebration of Women in STEM,” a new campaign by fcbgroupindia that portrays the inspiring journey of young women determined to carve out a seat for themselves. The brand is also working with shootingstarsorg to give hundreds of women scholarships to continue their studies and propel their careers in STEM. Swati Bhattacharya, FCB India’s Creative Chairperson, words it perfectly – “Our future will look great only when women play an equal role in it. This film is an ode to the young girls whose grit and determination has taken them to the high ‘seats’ of education in India. The vivo scholarship works as a catalyst to change their lives forever.” #InspireInclusion #WomensHistoryMonth #FCBWomensHistoryMonth

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