After our April Fool’s post, we thought it would be a good time to reshare the real origin story of our brand and why it’s called Bag Balm… and yes! It’s about udders (aka “bags”)🐄 In the fall of 1889, the Lyster brothers of Lyndonville, Vermont formed the Dairy Association Co., to sell Kow Kure – a “tonic and conditioner” for dairy cows. They hired Lyndonville local John Norris to run the company and promote their cow tonic to local farmers.  In 1899, a Wells River, Vermont pharmacist created a balm to soothe cracked, dry cow udders. Word spread quickly about this wonder-working “Bag Balm,” and John Norris traveled to Wells River and bought the rights to market and sell the skin-saving salve. To bring Bag Balm to market, Norris commissioned a green tin decorated with cows and red clovers – Vermont’s state flower.