💣Zillow just dropped a bombshell on the real estate industry. They’re banning homes that are marketed privately (like Compass Private Exclusives or office exclusives) from being listed on their platform if those listings aren’t also on the MLS. “If a listing is marketed directly to consumers without being listed on the MLS and made widely available where buyers search for homes, it will not be published on Zillow,” the company announced. That means: if you’re doing pre-MLS marketing for your sellers, those listings could be blocked from appearing on the #1 home search site in the country. At LUXURYSOCALREALTY, we believe in seller choice and our 3-phase marketing strategy (which includes private marketing before MLS launch) has helped our sellers build momentum and avoid early price reductions. What are your thoughts on this? #realestate #realtor #sandiegorealestate #sandiegorealtor #realestatenews #sandiegorealestate #compassrealtor #agentsofcompass #compassrealestate